{"id":4592,"date":"2023-04-17T10:19:38","date_gmt":"2023-04-17T08:19:38","guid":{"rendered":"https:\/\/repechage.ideadivisions.dev\/o-lydii-sarfati\/"},"modified":"2024-08-11T16:44:02","modified_gmt":"2024-08-11T14:44:02","slug":"o-lydii-sarfati","status":"publish","type":"page","link":"https:\/\/repechage.ideadivisions.dev\/cs\/o-lydii-sarfati\/","title":{"rendered":"O Lydi\u00ed Sarfati"},"content":{"rendered":"<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<h1>\u017divotn\u00ed p\u0159\u00edb\u011bh <br \/> Lydie Sarfati<\/h1>\n<p>Narodila v Legnici v Polsku, ve m\u011bst\u011b pobl\u00ed\u017e \u010desk\u00fdch a n\u011bmeck\u00fdch hranic. Jako mlad\u00e1 d\u00edvka byla zan\u00edcenou <b>studentkou p\u0159\u00edrodn\u00edch v\u011bd<\/b>, zejm\u00e9na chemie a biologie, stejn\u011b jako um\u011bn\u00ed, zejm\u00e9na literatury. To byl za\u010d\u00e1tek jej\u00ed \u017eivotn\u00ed v\u00e1\u0161n\u011b, ve kter\u00e9 spojila sv\u00e9 tv\u016fr\u010d\u00ed s\u00edly s touhou po v\u011bdeck\u00fdch poznatc\u00edch. Pochopila, \u017ee pozn\u00e1n\u00ed toho, jak a pro\u010d v\u011bci funguj\u00ed, bylo pro ni hnac\u00ed silou <b>p\u0159i tvorb\u011b a formulov\u00e1n\u00ed nov\u00fdch produkt\u016f<\/b>.<\/p>\n<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<p>\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"422\" src=\"https:\/\/repechage.cz\/wp-content\/uploads\/2023\/04\/Lydia-with-lamp-web_8b66922a-b7f4-417d-9d9f-a74e11b8c864_large.webp\" alt=\"\" srcset=\"https:\/\/repechage.cz\/wp-content\/uploads\/2023\/04\/Lydia-with-lamp-web_8b66922a-b7f4-417d-9d9f-a74e11b8c864_large.webp 480w, https:\/\/repechage.cz\/wp-content\/uploads\/2023\/04\/Lydia-with-lamp-web_8b66922a-b7f4-417d-9d9f-a74e11b8c864_large-300x264.webp 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Za\u010d\u00e1tky ve sv\u011bt\u011b kr\u00e1sy<\/h2>\n<p><strong>P\u0159\u00edchod do USA v roce 1970<\/strong> j\u00ed poskytl nov\u00e9 p\u0159\u00edle\u017eitosti k praktick\u00e9mu vyu\u017eit\u00ed jej\u00edch znalost\u00ed a v\u00e1\u0161n\u011b pro kr\u00e1su. Po z\u00edsk\u00e1n\u00ed kosmetick\u00e9 licence za\u010dala pracovat na Madison Ave, kde se v\u011bnovala m\u00edch\u00e1n\u00ed kosmetick\u00fdch produkt\u016f a make-upu. Po ukon\u010den\u00ed pr\u00e1ce vedouc\u00ed kosmeti\u010dky v jedn\u00e9 z nejlep\u0161\u00edch newyorsk\u00fdch l\u00e1zn\u00ed se vydala na vlastn\u00ed cestu a <b>v roce 1977 otev\u0159ela sv\u016fj prvn\u00ed salon<\/b> na 53. ulici a Madison Ave. Rychle se stala odbornic\u00ed pro p\u00e9\u010di o ple\u0165 pro mnoh\u00e9 osobnosti a celebrity. V roce 1980 p\u0159edstavila <b>kultovn\u00ed o\u0161et\u0159en\u00ed 4 Layer Facial\u00ae<\/b>, zcela novou koncepci jednod\u00e1vkov\u00fdch aplikac\u00ed na obli\u010dej, kter\u00e1 vznikla z pot\u0159eby zajistit d\u016fslednou, 100% \u00fa\u010dinnost, spokojenost a hygienu pro ka\u017ed\u00e9ho klienta. Toto o\u0161et\u0159en\u00ed obli\u010deje, zalo\u017een\u00e9 na vrstv\u00e1ch \u010derstv\u011b sklizen\u00e9ho v\u00fdta\u017eku z mo\u0159sk\u00fdch \u0159as (v\u010detn\u011b na\u0161eho nejprod\u00e1van\u011bj\u0161\u00edho C-Serum) a term\u00e1ln\u00ed miner\u00e1ln\u00ed lift off masky, se uk\u00e1zalo jako o\u0161et\u0159en\u00ed, kter\u00e9 <b>nav\u017edy celosv\u011btov\u011b zm\u011bnilo profesion\u00e1ln\u00ed p\u00e9\u010di o ple\u0165.<\/b><\/p>\n<p>\t\t\t<a href=\"https:\/\/repechage.cz\/produkt\/c-serum-serum-z-filtratu-morskych-ras\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\t\t\t\u010ct\u011bte v\u00edce o na\u0161ich o\u0161et\u0159en\u00edch<br \/>\n\t\t\t\t\t<\/a><\/p>\n<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\n<p>&#8222;V tomto odv\u011btv\u00ed nezn\u00e1m nikoho tak proz\u00edrav\u00e9ho jako Lydii. P\u0159ed 30 lety vytvo\u0159ila miner\u00e1ln\u00ed masku, kdy\u017e to nikdo ned\u011blal, a dnes se o n\u00ed mluv\u00ed. Lydia je mou ikonou kr\u00e1sy.&#8220;<\/p>\n<p>Andrea Robinson, b\u00fdval\u00e1 redaktorka \u010dasopisu Vogue<\/p>\n<h2>Rodinn\u00e1 firma<\/h2>\n<p>Dnes Lydia svou vizi a v\u00e1\u0161e\u0148 sd\u00edl\u00ed <strong>s man\u017eelem Davidem<\/strong>, spoluzakladatelem a provozn\u00edm \u0159editelem, a <strong>dcerou Shiri,<\/strong> v\u00fdkonnou viceprezidentkou a marketingovou \u0159editelkou. Spole\u010dn\u011b dohl\u00ed\u017eej\u00ed na v\u00fdrobn\u00ed, v\u00fdzkumn\u00e9, v\u00fdvojov\u00e9 a \u0161kol\u00edc\u00ed za\u0159\u00edzen\u00ed o rozloze 50 000 \u010dtvere\u010dn\u00edch metr\u016f v Secaucus ve st\u00e1t\u011b New Jersey. Rep\u00eachage\u00ae <strong>je v sou\u010dasnosti p\u0159edn\u00ed zna\u010dkou profesion\u00e1ln\u00ed p\u00e9\u010de o ple\u0165 zalo\u017een\u00e9 na mo\u0159sk\u00fdch \u0159as\u00e1ch<\/strong> a jin\u00fdch p\u0159\u00edrodn\u00edch slo\u017ek\u00e1ch. Spole\u010dnost si zakl\u00e1d\u00e1 na \u0161pi\u010dkov\u00e9m v\u00fdzkumu a v\u00fdvoji nov\u00fdch produkt\u016f. Vyu\u017e\u00edv\u00e1 patentovanou metodu extrakce mo\u0159sk\u00fdch \u0159as, d\u00edky kter\u00e9 z\u00edsk\u00e1v\u00e1 nejkvalitn\u011bj\u0161\u00ed v\u00fdta\u017eky, kter\u00e9 se pou\u017e\u00edvaj\u00ed ve v\u0161ech jej\u00edch v\u00fdrobc\u00edch a o\u0161et\u0159en\u00edch.<\/p>\n<p>\t\t\t<a href=\"https:\/\/repechage.cz\/morske-riasy\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\t\t\t\u010ct\u011bte v\u00edce o na\u0161ich mo\u0159sk\u00fdch \u0159as\u00e1ch<br \/>\n\t\t\t\t\t<\/a><\/p>\n<p>&#8222;V pr\u016fb\u011bhu let Lydia Sarfati nejen\u017ee p\u0159inesla obrovsk\u00fd p\u0159\u00ednos do tohoto odv\u011btv\u00ed, ale tak\u00e9 ur\u010dila standardy, jak by se to m\u011blo d\u011blat.&#8220;<\/p>\n<p>Joel Gerson, PhD <br \/>\u00a0autor Milady&#8217;s Standard Textbook for Professional Estheticians a Milady&#8217;s Standard Fundamentals for Estheticians<\/p>\n<h2>Lydiina v\u00e1\u0161e\u0148 pro estetiku<\/h2>\n<p>Lydia Sarfati je jednou z pr\u016fkopnic v oblasti estetiky v USA, kter\u00e1 <b>stanovuje profesion\u00e1ln\u00ed a obchodn\u00ed standardy<\/b> v tomto odv\u011btv\u00ed. Jej\u00ed metody p\u00e9\u010de o ple\u0165 praktikuj\u00ed \u0161pi\u010dkov\u00ed estetici na cel\u00e9m sv\u011bt\u011b a vyu\u010duj\u00ed se ve v\u00edce ne\u017e 200 \u0161kol\u00e1ch v USA a na cel\u00e9m sv\u011bt\u011b. Sarfati p\u016fsob\u00ed jako <b>p\u0159edsedkyn\u011b sekce CIDESCO U.S.A<\/b>, hlavn\u00ed mezin\u00e1rodn\u00ed asociace pro kosmetickou terapii na sv\u011bt\u011b.\u00a0<\/p>\n<p>Tato asociace ji ocenila presti\u017en\u00ed CIDESCO Medaille du Merite a Sarfati z\u00edskala tak\u00e9 titul &#8222;Polsk\u00e1 a americk\u00e1 \u017eena roku 2019&#8220;, kter\u00fd j\u00ed ud\u011blilo sdru\u017een\u00ed polsk\u00fdch a americk\u00fdch podnikatelek (WE). V roce 2020 z\u00edskala Sarfati ocen\u011bn\u00ed ROI-NJ Champions of the C-Suite, kter\u00fdm se oce\u0148uj\u00ed nejvlivn\u011bj\u0161\u00ed CEOS v NJ.\u00a0<\/p>\n<p>Lydia je tak\u00e9 <b>autorkou knihy \u201e\u00dasp\u011bch na kone\u010dc\u00edch prst\u016f: Jak usp\u011bt v podnik\u00e1n\u00ed v oblasti p\u00e9\u010de o ple\u0165.<\/b>\u201c, kterou napsala s c\u00edlem pomoci profesion\u00e1l\u016fm v salonech a l\u00e1zn\u00edch dos\u00e1hnout po\u017eadovan\u00e9ho \u00fasp\u011bchu. Napsala tak\u00e9 n\u011bkolik u\u010debnic v\u010detn\u011b \u201eMilady Standard Esthetics: Fundamentals, Twelfth Edition, (Cengage Learning, 2019)\u201c a \u201eOncology Esthetics\u00ae, (Oncology Training International, 2020)\u201c.<\/p>\n<p>\t\t\t<a href=\"https:\/\/www.lydiasarfati.com\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\t\t\t\u010ct\u011bte v\u00edce o Lydii Sarfati<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/repechage.cz\/wp-content\/uploads\/2023\/04\/CIDESCO-USA-Brand-Page-Logo-500x500-1.webp\" alt=\"\" srcset=\"https:\/\/repechage.cz\/wp-content\/uploads\/2023\/04\/CIDESCO-USA-Brand-Page-Logo-500x500-1.webp 500w, https:\/\/repechage.cz\/wp-content\/uploads\/2023\/04\/CIDESCO-USA-Brand-Page-Logo-500x500-1-300x300.webp 300w, https:\/\/repechage.cz\/wp-content\/uploads\/2023\/04\/CIDESCO-USA-Brand-Page-Logo-500x500-1-150x150.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Mise Lydie<br \/>\n<\/h2>\n<p>\u201eOd uveden\u00ed zna\u010dky Rep\u00eachage\u00ae na trh v roce 1980 je m\u00fdm osobn\u00edm z\u00e1vazkem poskytovat ty nejinovativn\u011bj\u0161\u00ed a nej\u00fa\u010dinn\u011bj\u0161\u00ed produkty p\u00e9\u010de o ple\u0165 a o\u0161et\u0159en\u00ed, kter\u00e9 skute\u010dn\u011b funguj\u00ed. Tento z\u00e1vazek vych\u00e1z\u00ed ze dvou v\u011bc\u00ed: z m\u00e9 praxe kosmeti\u010dky a z m\u00fdch osobn\u00edch zku\u0161enost\u00ed s mo\u0159em. V\u017edy chci, aby moji klienti odch\u00e1zeli z profesion\u00e1ln\u00edho o\u0161et\u0159en\u00ed obli\u010deje s lep\u0161\u00edm vzez\u0159en\u00edm a pocitem, ne\u017e kdy\u017e tam poprv\u00e9 vstoupili, a aby vid\u011bli p\u0159etrv\u00e1vaj\u00edc\u00ed v\u00fdsledky i n\u011bkolik dn\u00ed po odchodu. To byl m\u016fj c\u00edl, kdy\u017e jsem poprv\u00e9 otev\u0159ela svou kliniku p\u00e9\u010de o ple\u0165, a je to d\u016fvod, pro\u010d i dnes pokra\u010duji ve v\u00fdvoji a vytv\u00e1\u0159en\u00ed inovativn\u00edch o\u0161et\u0159en\u00ed a produkt\u016f. &#8222;Sea for yourself&#8220; nebo p\u0159esv\u011bd\u010dte se sami, pro\u010d je Rep\u00eachage va\u0161\u00ed druhou \u0161anc\u00ed na kr\u00e1snou ple\u0165. Ten rozd\u00edl si zamilujete.&#8220;<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"234\" height=\"89\" src=\"https:\/\/repechage.cz\/wp-content\/uploads\/2023\/04\/output-onlinepngtools-81.png\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u017divotn\u00ed p\u0159\u00edb\u011bh Lydie Sarfati Narodila v Legnici v Polsku, ve m\u011bst\u011b pobl\u00ed\u017e \u010desk\u00fdch a n\u011bmeck\u00fdch hranic. Jako mlad\u00e1 d\u00edvka byla zan\u00edcenou studentkou p\u0159\u00edrodn\u00edch v\u011bd, zejm\u00e9na chemie a biologie, stejn\u011b jako um\u011bn\u00ed, zejm\u00e9na literatury. To byl za\u010d\u00e1tek jej\u00ed \u017eivotn\u00ed v\u00e1\u0161n\u011b, ve kter\u00e9 spojila sv\u00e9 tv\u016fr\u010d\u00ed s\u00edly s touhou po v\u011bdeck\u00fdch poznatc\u00edch. Pochopila, \u017ee pozn\u00e1n\u00ed toho, jak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4592","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/repechage.ideadivisions.dev\/cs\/wp-json\/wp\/v2\/pages\/4592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/repechage.ideadivisions.dev\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/repechage.ideadivisions.dev\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/repechage.ideadivisions.dev\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/repechage.ideadivisions.dev\/cs\/wp-json\/wp\/v2\/comments?post=4592"}],"version-history":[{"count":0,"href":"https:\/\/repechage.ideadivisions.dev\/cs\/wp-json\/wp\/v2\/pages\/4592\/revisions"}],"wp:attachment":[{"href":"https:\/\/repechage.ideadivisions.dev\/cs\/wp-json\/wp\/v2\/media?parent=4592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}